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Principles of Design:

Posters have to draw the viewer's eye and deliver the message. Take inventory of the visuals available at the beginning of a project and explore different ways to combine and arrange them.

Search for images and colors that connect with the audience and the message. Work with a backdrop of colors that are fades or complementary (or are otherwise eye-catching).

Create a sense of balance and form that generates strong eye-appeal.

Make use of the electronic media to explore traditional, new and unusual fonts that coordinate with the layout.

 

 

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