Posters have to draw the viewer's eye and deliver
the message. Take inventory of the visuals available at the beginning
of a project and explore different ways to combine and arrange them.
Search for images and colors that connect with
the audience and the message. Work with a backdrop of colors that
are fades or complementary (or are otherwise eye-catching).
Create a sense of balance and form that generates
Make use of the electronic media to explore traditional,
new and unusual fonts that coordinate with the layout.