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About the Print Process:

When asked to design a collateral piece, the designer begins by researching the client's company, services and interests to gather ideas. This information goes into the preliminary sketches or thumbnails. From there 3 - 5 designs are created to show the client.

In the selection process the client chooses one or two layouts/ or combines several layouts that will be revised to one finished design.

When the final artwork is approved a mechanical is created using Illustrator, Photoshop and/or InDesign software.

The files go to a pre press house where film and proofs are made. After the client signs off on the proof, the job is scheduled for printing. The client and designer go to a press check to approve the job by signing off on the final sheet. The job is then printed and delivered. The knowledge and expertise of a good pre press shop and printer makes the difference between a good collateral piece and a great one.

 

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